$165.00 USD

Program & Membership Terms & Conditions

​The following Terms and Conditions are entered into by and between You (“Client” or “You”) and The Cultivated Curl / Gina Marie Rodriguez (“Company”, “we”, or “us”). 


The Company agrees to provide you with access to the Program, “Washday Blueprint Curl Care Program The Curl Club Community (“Program”). As a condition of participating in the Program, you agree to be bound by and to abide by all policies and procedures set out in this Agreement, including those incorporated by reference.

Terms of Use, Privacy Policy, & Disclaimer

The Company’s Terms of Use, Privacy Policy, and Disclaimer are hereby incorporated by reference into this agreement. Except as modified by this Agreement, each of those agreements and policies shall apply fully to your participation in the Program. In the event of a conflict between any of those policies and this Agreement, this Agreement shall govern.

Nature of The Relationship

Nothing in this Agreement shall be construed to create a partnership, joint venture, employment, or agency relationship. The Company is agreeing only to provide Client with access to the Program, which provides education and information, for a period of 12 months. The information contained in the Program, including any interactions with the instructors, is not intended as, and shall not be understood or construed as, professional advice nor will it be understood or construed as a professional service rendered. Purchase of the Program does not guarantee an in-person salon appointment with The Cultivated Curl or any of its employees/stylists. Program purchase and In Salon hair appointment services are separate offers.


In consideration of Your access to the Program, you agree to pay the following fees. 

You shall pay $165, for enrollment/access to the Program and the members' community with the payment due immediately. You will then be presented with an offer to retain access to the member's community through a subscription-based membership where you can get continued and ongoing support. The first year of the Curl Club (a private community) access is included with your purchase of the Wash Day Blueprint. After that, you will be prompted to join the annual Curl Club community which INCLUDES continued access to the Wash Day Blueprint content.  You will pay nothing upfront for the Curl Club Community until after the first year has passed, then you shall be automatically charged $25 annually beginning on the first day of the 13th month annually thereafter until you cancel your subscription to the Program according to the Program’s Cancellation Policy set forth below. If you opt for annual payments, you shall be automatically charged $25 every year thereafter until you cancel your subscription to the Program according to the Program’s Cancellation Policy set forth below.

Payment Plan Authorization 

You hereby authorize the Company to charge your credit card or debit card automatically according to the terms set forth in the Fees section above.

Cancellation Policy 

The Program is offered on an ongoing basis with a monthly or yearly subscription. You may cancel subscriptions at any time by emailing [email protected]

Your subscription shall be terminated immediately upon cancellation, and you shall not receive any refund. You shall not be charged after a cancellation.

Refund Policy: No Refunds 

All sales are final, and the Company does not offer any money-back guarantees. You recognize and agree that you shall not be entitled to a refund for any purchase under any circumstances. The Program is of intellectual nature and is considered “consumed” upon enrollment / at the time of granted access.

The Program 

As part of the Program, the Company shall provide the following to the Client:

Access To Program Area – The Company shall maintain a Program Area that may include lessons, forms, worksheets, checklists, and other information. You shall have access to this Program Area as long as you are a member. 

Paid Membership Access To Private Discussion Group – The Company shall maintain a Private Group that You will have access to as a paid member of the Community Program. That Group provides a forum for You to connect with other Program participants and to seek guidance and support. Members of the Company will seek to interact with Program participants in the group, but the Company does not make any guarantees about participation by any of its employees, founders, or members of the Group. You are required to abide by any and all rules posted in that Group. If you fail to abide by those rules, you will forfeit your right to participate in that Group. In the event you lose your right to participate in the Group as a result of a rules violation, you shall not receive a refund.

Group Coaching / Q&A Calls/Sessions – As a member of the Program, you will have access to group question and answer calls. From time to time, an individual call may be canceled based on the availability of the instructors. The Company shall provide you with details about how to participate in these question and answer sessions. 

Bonuses – From time to time, the Company will offer bonuses to individuals who sign up for the Program. You shall be entitled to any bonuses offered to you at the time of your registration.

Detox Kit – the Company will provide a start up “Detox Kit” of hair care products. ***Due to international shipping fees and delays,The Detox Kit is ONLY available to individuals who reside in the USA, Canada & Mexico.

Ownership Of All Intellectual Property

All content included as part of the Program, such as text, graphics, logos, images, as well as the compilation thereof, and any software used in the Program, is the property of the Company or its suppliers and protected by copyright and other laws that protect intellectual property and proprietary rights. 

The Company name, the Company logo, the Company slogan, and all related names, logos, product and service names, designs, and slogans are trademarks of the Company or its affiliates or licensors. You must not use such marks without the prior written permission of the Company. All other names, logos, product and service names, designs and slogans in the Program are the trademarks of their respective owners.

Your participation in the Program does not result in a transfer of any intellectual property to You, and, as a condition of participation in the Program, You agree to observe and abide by all copyright and other intellectual property protection.

You are granted a single-use, non-exclusive, non-transferable, revocable license to access and use the Program content and resources. You hereby agree that You will not modify, publish, transmit, reverse engineer, participate in the transfer or sale, create derivative works, or in any way exploit any of the content, in whole or in part, found in the Program. 

The Company content is not for resale. Your participation in the Program does not entitle you to make any unauthorized use of any protected content, and in particular, you will not delete or alter any proprietary rights or attribution notices in any content. You will use protected content solely for your individual use and will make no other use of the content without the express written permission of the Company and the copyright owner. You agree that you do not acquire any ownership rights in any protected content. We do not grant you any licenses, express or implied, to the intellectual property of the Company or our licensors except as expressly authorized herein.

You hereby agree that any infringement of the Company’s intellectual property shall result in an immediate termination of the license granted hereunder. To be clear, if you violate the Company’s intellectual property rights, your access to the Program will be terminated immediately, and you shall not be entitled to a refund of any portion of the fees.


The Company respects the privacy of its clients and will not disclose any information You provide except as set forth in this Agreement. As a condition of participating in the Program, you hereby agree to respect the privacy of other Program participants and to respect the Company’s confidential information. 

Specifically, you shall not share any information provided by other Program participants outside of the bounds of the Program unless you receive express written permission from such other participants to share the information. Similarly, the content of the Program contains the Company’s proprietary methods, processes, forms, templates, and other information. You hereby agree not to share the information provided to You in the Program with anyone other than the Company, it’s owners and employees, and other Program participants. 

Personal Responsibility

By participating in the Program, you accept personal responsibility for the results of your actions. You agree that the Company has not made any guarantees about the results of taking any action, whether recommended in the Program or not. The Company provides educational and informational resources that are intended to help participants in the Program succeed. You nevertheless recognize that your ultimate success or failure will be the result of your own efforts, your particular situation, and innumerable other circumstances beyond the control and/or knowledge of the Company.

You also recognize that prior results do not guarantee a similar outcome.  Thus, the results obtained by others - whether clients of the Company or otherwise - applying the principles included in the Program are no guarantee that you or any other person or entity will be able to obtain similar results.

You agree to take full responsibility for any harm or damage you suffer as a result of the use, or non-use, of the information available in the Program. You agree to use judgment and conduct due diligence before taking any actions or implementing any plans or policy suggested or recommended in the Program.

Materials Provided By You During The Program

The Company does not claim ownership of the information or materials You may provide during the Program (including feedback and suggestions) or post, upload, input, or submit to any Website or our associated services (collectively “Submissions”). 

However, by posting, uploading, inputting, providing, or submitting your Submission you are granting the Company, our affiliated companies, and necessary sub-licensees permission to use your Submission in connection with the operation of their Internet businesses including, without limitation, the rights to: copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate, and reformat your Submission; and to publish your name in connection with your Submission.

In other words, the Company has the right to include your Submissions – including any audio or video recordings of You participating in any sessions as part of the Program – in the Program and other marketing material going forward. 

No compensation will be paid with respect to the use of your Submission, as provided herein. The Company is under no obligation to post or use any Submission you may provide and may remove any Submission at any time in the Company’s sole discretion.

By posting, uploading, inputting, providing, or submitting your Submission you warrant and represent that you own or otherwise control all of the rights to your Submission as described in this section including, without limitation, all the rights necessary for you to provide, post, upload, input, or submit the Submissions.

No Warranties

The Company makes no warranties regarding the performance or operation of the Program, including any technological aspects of the program. The Company further makes no representations or warranties of any kind, express or implied, as to the information, contents, materials, documents, programs, products, books, or services included in or through the Program. To the fullest extent permissible under the law, the Company disclaims all warranties, express or implied, including implied warranties of merchantability and fitness for a particular purpose. 

Limitation of Liability

You agree to absolve and do hereby absolve the Company of any and all liability or loss that you or any person or entity associated with you may suffer or incur as a result of use of the Program and/or any information and resources contained in the Program. You agree that the Company shall not be liable to you for any type of damages, including direct, indirect, special, incidental, equitable, or consequential loss or damages for use of the Program.

The information, software, products, and service included or available through the Program may include inaccuracies or typographical errors. Changes are periodically added to the information in the Program. The Company and/or its suppliers may make improvements and/or changes in the Program at any time. 

The Company and/or its suppliers make no representations about the suitability, reliability, availability, timeliness, and accuracy of the information, software, products, services, and related graphics contained in the Program for any purpose. To the maximum extent permitted by applicable law, all such information, software, products, services, and related graphics are provided “as is” without warranty or condition of any kind. The Company and/or its suppliers hereby disclaim all warranties and conditions with regard to this information, software, products, services, and related graphics, including all implied warranties or conditions of merchantability, fitness for a particular purpose, title, and non-infringement. 

To the maximum extent permitted by applicable law, in no event shall the Company and/or its suppliers be liable for any direct, indirect, punitive, incidental, special, consequential damages or any damages whatsoever including, without limitation, damages for loss of use, data, or profits arising out of or in any way connected with the use or performance of the Program, with the delay or inability to use the Program or related service, the provision of or failure to provide services, or for any information, software, products, services, and related graphics obtained through the Program, or otherwise arising out of the use of the Program, whether based on contract, tort, negligence, strict liability, or otherwise, even if the Company or any of its suppliers has been advised of the possibility of damages. Because some States or other jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, the above limitations may not apply to You. If you are dissatisfied with the Program or any portion of it, your sole and exclusive remedy is to discontinue using the Program.


​You hereby expressly waive any and all claims you may have, now or in the future, arising out of or relating to the Program. 

To the extent that you attempt to assert any such claim, you hereby expressly agree to present such claim only through binding arbitration to occur in Sacramento, CA. You further agree to and do hereby waive any right to class arbitration and agree, instead, to conduct an arbitration related solely to any individual claims you and/or any entity related to you asserts against the Company. To the fullest extent permissible by law, you further agree that you shall be responsible for all costs associated with initiating the arbitration and for the administration of the arbitration.


You agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, agents, and third parties for any losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) relating to or arising out of your use of or inability to use the Program and related services, any user postings made by you, your violation of any terms of this Agreement or your violation of any rights of a third party, or your violation of any applicable laws, rules or regulations. The Company reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with the Company in asserting any available defenses.

Termination And Access Restriction

The Company reserves the right, in its sole discretion, to terminate your access to the Program and the related services or any portion thereof at any time, if You become disruptive to the Company or other Program participants, if You fail to follow the Program guidelines, or if You otherwise violate this Agreement. You shall not be entitled to a refund of any portion of the fees and shall not be excused from any remaining payments under a payment plan in the event of such termination.

Entire Agreement

This Agreement, along with the Company’s Terms of Use, Privacy Policy, and Disclaimer, constitutes the entire agreement between You and the Company with respect to the Program, and it supersedes all prior or contemporaneous communications and proposals, whether electronic, oral, or written, between You and the Company with respect to the Program. A printed version of this Agreement and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. 


If any term or provision of this Agreement is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term or provision of this Agreement or invalidate or render unenforceable such term or provision in any other jurisdiction.


No waiver by any Party of any of the provisions of this Agreement shall be effective unless explicitly set forth in writing and signed by the Party so waiving. Except as otherwise set forth in this Agreement, no failure to exercise, or delay in exercising, any right, remedy, power, or privilege arising from this Agreement shall operate or be construed as a waiver thereof, nor shall any single or partial exercise of any right, remedy, power, or privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power, or privilege.

Force Majeure

The Company shall not be liable or responsible to You, nor be deemed to have defaulted or breached this Agreement, for any failure or delay in fulfilling or performing any term of this Agreement when and to the extent such failure or delay is caused by or results from acts or circumstances beyond the reasonable control of the Company including, without limitation, acts of God, flood, fire, earthquake, explosion, governmental actions, war, invasion, or hostilities (whether war is declared or not), terrorist threats or acts, riot, or other civil unrest, national emergency, revolution, insurrection, epidemic, lock-outs, strikes or other labor disputes (whether or not relating to either party's workforce), or restraints or delays affecting carriers or inability or delay in obtaining supplies of adequate or suitable materials, materials or telecommunication breakdown or power outage.

Effective Date

This Agreement shall commence and be enforceable with respect to each Program participant upon the date that the participant initially registers for the Program.


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Wash Day Blueprint

Finally, Have a Reliable Routine for Styling and Caring for Your Naturally Curly or Wavy Hair

What you'll get:

  • 1-year access to the Wash Day Blueprint Foundational Curl Education (then retain access with the Curl Club annual membership)

    • Hair Detoxing & Treatments
    • Essential Hydration 
    • Curl Defining Technique
      • Frame, Lift & Glide 
    • Product Application Lessons
    • Diffusing Lessons
    • Overnight Curl Care
    • Living with Curls
    • Demonstration Videos:
      • Professional how-to Demo
      • Model/Client at-home demos
  • Professional Detox Kit Value $50
    • The exact products Gina uses in her new client in-salon appointments
  • Weekly Washday Worksheets 
  • Conscious Consumer Curated Product List and Links
  • 1-year Access to The Curl Club Private Member's Community 
    • Retain Access time the foundational course with a continued Curl Club annual membership subscription. 
  • Group Check-in Coaching calls
    (*ongoing with Curl Club membership)
  • Your Personalized Wash Day Blueprint Value Priceless!

Total Value:

Can you really price the total value of having peace of mind with your hair?

What People Are Saying:

No matter how long you've been embracing your curls, there is always something more to learn -- and specifically in my case (and I suspect I'm not alone)-- UNLEARN. I had been embracing my curls for a while before joining the WDB, but when you learn out in the internet curly streets, you are bombarded by thousands of posts, blogs, videos, theories, hacks, recommendations, "techniques" etc. from so-called curly experts. The internet will have you believe that mastering your hair is this complicated, never-ending experimentation, but in reality, it's not. I have Gina to thank for that. The WDB really helped me shed all the unnecessary craziness and learn to love the simplicity of caring for my hair. And from time to time, when extras steps sneakily creep back in, I go back and review the basics of my WDB and get back to the basics -- and my hair has never been better.

Sharon H

The one thing I wanted to learn in joining this program was how to embrace my natural texture because as my hair has gotten curlier/wavier, I realized I had no idea what I was doing and couldn't achieve consistent results. My goals and knowledge have changed SO much during this program. When I started, I just wanted to have an easy, consistent look. This is still my goal (and I'm getting closer to it!) but I have added new goals like having healthy hair and feeling free to experiment with what looks best with different amounts of product and time. Thank you Gina for creating this program, which has helped me with my goals and set new ones!!

Megan K

I joined this program because I had been following Gina on Instagram and loved her posts and her client's hair. But since I live in the southeast, I knew there was no chance to ever get an appointment with her. Because I'm older and my hair is thinning, I wanted to know how to keep my hair as healthy as possible and find as much wave as I could in my s'wavy hair. (My whole life I thought I had "suggestible" straight hair. S'wavy was a new concept to me.) Thanks, Gina, for helping me reach my goals.

Diane Q

I joined the program because I wanted to stop stressing about how different washes would go and be able to get consistent results. I’m most of the way through the program and have definitely gotten that— I go in with a plan every time and my hair looks good for longer! I also am getting better at not chasing after perfect ringlets and embracing my natural wavy curly combo.

Naomi H

The one thing I really wanted from WDB was to make friends with my hair. I started off slowly really because my hair was so damaged from years of bleaching and washing daily. It is amazing what a difference healthy moisture makes. I’m so grateful for Gina! I have a routine that works well and I am loving my curls. A huge change for me is that I’m embracing the frizz too. My hair is so fine that I have to find a balance with curl definition and volume. Good healthy frizz is my friend. I keep going back and watching videos to take it all in. I learn new techniques and options for my curls and we are finally friends!!!

Renee C

Prior to finding Gina, my hair was "fine". I'd been wearing it curly for 18 years and had just accepted that I never knew if I'd have a good hair day or not. What most attracted me to the WDB was the desire to get consistent and reliable results (I wasn't certain that was really possible, but the world was shut down, what did I have to lose). I 100% attained my goals - and beyond. I learned how to properly care for my hair, to style, to properly apply product (for my desired results) and how to DRY. I never thought I'd diffuser or use a hood dryer - and I now own both and use them regularly. This program was worth every minute I put into it. I still had to do the work, but Gina took all the guesswork out if it.

Cynthia B

I wanted to learn to love the wavy mane I had grown since covid started. I’ve learned how to properly hydrate and wow has it made a difference! My hair is a lot easier to manage and I love that the waviness stays for days!

Meghan G

I came across Gina's IG page as I was transitioning back to curly hair after 2+ years of having my hair chemically straightened. I reached out to Gina to ask if she had any experience with the process and she generously took the time to respond and recommend a product to help me get started. Gina mentioned her WDB course and said it would be there if and when I was at the stage where I was ready for it. I decided to jump into the WDB course right away. There is so much great information in each lesson - everything from detoxing to styling. After going through the WDB lessons and reading about and seeing other people's progress in the community forum, I took a big leap had my straightened hair cut off. It has now been about 6 months since I first reached out to Gina and my hair has never felt or looked healthier. The best part is, I now have all the tools and tips I need to keep it that way. When I was previousy wearing my hair curly, I had no idea how to style my hair and, turns out, I had no idea how to wash and condition it either. I have found products that I love and, thanks to Gina, no longer want to try every new curl product I see online. I have consistent wash day hair that I am really happy with, and I am learning to refresh my curls on the days I don't wash. I diffuse my hair now and have learned so much about the styling and drying process. I actually have a hairstyle now and have fun with my hair. I am on the opposite coast from Gina so will likely never get to her salon for an in-person hair session, but the course was well worth it for me anyway.

Susan M

Before joining the WDB program, I had been on my "reformed" curly hair journey for over a year. I felt like I had a good grasp on my hair needs and had nailed down consistent styling routines. When I came across the WDB, I was intrigued and open-minded but a little skeptical. What else could I learn? I've scoured youtube, IG and bought products on top of products. Well, sometimes, you don't know what you don't know. I thought I had a good understanding of moisture but I was wrong. It wasn't until I watched the training videos when I realized I wasn't doing it correctly! I made the necessary adjustments and saw drastic changes in my styling routine and hair health. Gina provides you with the necessary framework to improve you hair but you have to do the work (if only I could keep her in my pocket at all times lol!) The WDB is so valuable if you want to to take your curly hair journey seriously.

Alea F

I was interested in learning to love my hair. I've pretty much thought my hair sucked my entire life. I didn't truly know it was curly... just always a tangled mess. I learned that I too have pretty hair. I just needed to learn how to properly wash and condition my hair. I feel so much better and wear my hair down often now. Thanks so much Gina.

Tanya G

The first thing that attracted me to Gina’s program was the hope of rehabilitating my hair. What I got was a lifestyle and attitude change towards my hair. I was a product junkie, and Gina helped me to focus on the process of taking care of my hair and not on some “miracle” that would rescue my curls. Through the WDB, I’m learning the care and feeding of my curls. Gina’s guidance through her WDB program helped me to see the big picture. By the time I was ready for my first appointment with her for a full service cut, I felt like I knew her already and understood her techniques. She really took the time to listen and explain how I should care for my hair. By completing the WDB, I had a plan and the know-how to put it all into action.

Liz N.

For years I have had so many questions about my hair. I left my first experience with Gina with so many answers to years of "Whys." My experience with Gina in getting my hair detoxed and hydrated, along with all of the knowledge she imparted throughout, has caused me to go from a mindset of taming my hair to EMBRACING my hair (again). So.much.yes. Thank you, Gina for helping us in the curly hair tribe to better connect the dots and to add clarity to all the curly hair myths that exist out in the wild that we've believed ..for years.

Heidi J

Oh man! I’ve come a long way! I totally feel I have a reliable blueprint to follow and I can predict what any short cuts will produce so I can tweak it a bit depending on my energy level, motivation, amount of time I have, etc.

Haley F.